- Consumer Goods (FMCG) -
Reach every channel.
On one connected record.
CUSCEN gives consumer goods companies one system for route-to-market,
trade promotions, and multi-channel distribution — from factory to shelf.
- The problem with fragmented channels -
Where consumer goods companies lose control
Disconnected route-to-market and distributor data
Manual trade promotion tracking and settlement
No visibility across retail, wholesale, and e-commerce channels
Expiry and batch tracking across many SKUs
Slow van sales and delivery reconciliation
Fragmented pricing across channels and regions
- THE CUSCEN ANSWER
One record, from factory to shelf
CUSCEN Consumer Goods maintains SKU, channel, and distributor data on one structured record, so pricing, promotions, and delivery are consistent whether the sale is retail, wholesale, or e-commerce.
Integrated with Sales Management and Distribution Management System, van sales, trade promotions, and batch-level inventory all post to the same ledger — giving brand teams and finance one shared view of channel performance.
- KEY CAPABILITIES -
Six capabilities.
One Consumer Goods record.
Every capability below shares the same SKU, channel, and inventory structure
— from price list to shelf.
SKU & Channel Pricing
Trade Promotion Management
Route-to-Market & Van Sales
Batch & Expiry Management
Multi-Channel Order Fulfillment
Sales & Distribution Analytics
SKU & Channel Pricing
Maintain consistent pricing across every channel and region from one price master.
• Multi-channel price lists
• Region and customer-tier pricing
• Promotional price scheduling
• Price list versioning and approval
Trade Promotion Management
Plan, track, and settle trade promotions without a side spreadsheet.
• Promotion scheme setup
• Claim and settlement tracking
• Promotion ROI reporting
• Accrual to General Ledger
Route-to-Market & Van Sales
Run van sales and route delivery on the same record as your ledger.
• Route and van sales planning
• Mobile order and delivery capture
• Real-time stock and cash reconciliation
• Distributor and retailer visit tracking
Batch & Expiry Management
Track batch and expiry across every SKU and warehouse.
• Batch and lot tracking
• Expiry date monitoring and alerts
• FEFO/FIFO stock rotation
• Recall and traceability support
Multi-Channel Order Fulfillment
Fulfill retail, wholesale, and e-commerce orders from the same inventory record.
• Channel-specific order processing
• Multi-warehouse allocation
• Consolidated invoicing
• Direct posting to Accounts Receivable
